Pardreamin Conference

Client: Sercante LLC (ParDreamin’ – a Pardot Conference)
Task: Create artwork for the conference swag items. There were four screensaver designs, fitted to four different device sizes, a coloring book, and a digital bullet journal for iPad
Program/Tools: Keynote, Goodnotes, Abobe Illustrator

Digital Dreamin’

Since Covid, a lot has happened, and leaving the events industry was definitely hard. Knowing it would be a while before in-person events came back and thinking of all the cool ideas that had to be shelved to push the end of Covid was a creative dilemma. Then came Sercante!

With the new norm for the industry, digital swag items have prevailed as one of the more successful and Sercante’s Par Dreamin’ conference was on board too. For this conference, I was responsible for all the digital swag items which included four screensavers that could be fit to mobile and desktop devices, a coloring book cover, and a digital bullet journal for iPad.

After developing some initial concepts and landing on an established look and feel for all items for some cohesion, the fun began! The bullet journal was probably the most notable (pun intended) part of this contract because I hadn’t made a digital journal yet. Also, one that could only be used on the iPad was a bit different. Sparing no detail, I curated pages that would be fitting for the pardot audience and designed monthly illustrations to spice it up a little bit.

Stickers?! This digital journal has stickers?!